The project was focused on creating a new logo for an established brand, and all designers were tasked to contribute their ideas and input. After many rounds and pitches, the concept that stood out was our frying pan flipping veggies mid-air. This concept communicates our artisan chefs brimming with skill and creativity, as well as our plant-based values and focus on fresh ingredients. The typefaces pair a contemporary sans serif with a classic and time-tested serif, both of which are now an established part of our brand from web to packaging and print. The final piece to complete the new branding was color, inspired from the rainbow chard we grow fresh on-campus at Mean Green Acres.