DS Creative - Branding

Lucky Break Branding


Dining Services ran a successful House Fresh popcorn line for years, and for simplicity’s sake, that brand, along with a number of new products, was rolled into a new brand called Lucky Break. The logo for Lucky Break was based on Lucky, the university’s albino squirrel and unofficial mascot, famous for bringing students luck if they spot him on campus. Since the brand is aimed toward students, we hope the snacks will bring them as much joy eating as they would have spotting Lucky on campus.


Each label was created to represent the individual packaged snack in a fun way. Illustrations of the snack inside the package are stylized to make the snack stand out and create a memorable experience for the students who are purchasing our snacks.