DS Creative - Branding

Union Circle Branding

Over the summer of 2022, we combined our Deli and Chopt–our salad bar–into one location. After a serious session (or sessions) of brainstorming, we settled on the name “Union Circle,” an homage to the street the restaurant is located on. After multiple rounds of logo revisions, we ended up with a classy, handcrafted logo that fits in beautifully with the modern, open space the restaurant is located in. The menus, ads and other pieces followed that look to fully flesh-out the Union Circle brand.