At one point we had a number of in-house, pre-packaged product brands. To simplify things for the customer and for marketing purposes, we consolidated three of our brands into a new brand, named Verde Everyday. We went through round after round of logo development, investigating various styles, and multiple designers on our team contributed to the process. We landed on a tasteful collection of illustrated food and typography that feels modern but has traces of a vintage vibe. It’s all contained in a circle, which makes the logo easy to apply on pretty much any background or surface.