Over the summer of 2022, we combined our Deli and Chopt–our salad bar–into one location. After a serious session (or sessions) of brainstorming, we settled on the name "Union Circle," an homage to the street the restaurant is located on. After multiple rounds of logo revisions, we ended up with a classy, handcrafted logo that fits in beautifully with the modern, open space the restaurant is located in. The menus, ads and other pieces followed that look to fully flesh-out the Union Circle brand.
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Our in-house, knock-your-socks-off-with-the-delicacies-they-produce bakery became more prestigious over time with new equipment and new recipes. Consequently, the bakery needed a logo that better reflected its newfound glory. Multiple designers contributed sketches and iterations, and we investigated a wide variety of options for this logo. We’re very happy to land where we did-- with a classy, simple logo that includes a “smiling” croissant inviting the campus community to experience the joy Clark Bakery brings. And if you haven’t had one of our hand-rolled croissants, made with authentic French butter, you’re missing out!
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At one point we had a number of in-house, pre-packaged product brands. To simplify things for the customer and for marketing purposes, we consolidated three of our brands into a new brand, named Verde Everyday. We went through round after round of logo development, investigating various styles, and multiple designers on our team contributed to the process. We landed on a tasteful collection of illustrated food and typography that feels modern but has traces of a vintage vibe. It’s all contained in a circle, which makes the logo easy to apply on pretty much any background or surface.
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The project was focused on creating a new logo for an established brand, and all designers were tasked to contribute their ideas and input. After many rounds and pitches, the concept that stood out was our frying pan flipping veggies mid-air. This concept communicates our artisan chefs brimming with skill and creativity, as well as our plant-based values and focus on fresh ingredients. The typefaces pair a contemporary sans serif with a classic and time-tested serif, both of which are now an established part of our brand from web to packaging and print. The final piece to complete the new branding was color, inspired from the rainbow...
After the Eagle Landing construction project started, we knew this Dining Hall was going to be phenomenal. And as such, it needed phenomenal branding. We took our time developing the logo and ended with this simple and elegant mark. It's a vertical mark, hinting at the two-story building, and the “E” itself resembles a ground floor, second floor and roof. The facility is state-of-the-art yet has a simple, elevated look to it. Tucking the “L” into the “E” on the logo resembles that fact—that there's more than might first meet your eye.
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Dining Services ran a successful House Fresh popcorn line for years, and for simplicity’s sake, that brand, along with a number of new products, was rolled into a new brand called Lucky Break. The logo for Lucky Break was based on Lucky, the university’s albino squirrel and unofficial mascot, famous for bringing students luck if they spot him on campus. Since the brand is aimed toward students, we hope the snacks will bring them as much joy eating as they would have spotting Lucky on campus.
Each label was created to represent the individual packaged snack in a fun way. Illustrations of the snack inside the package are...
