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Clark Bakery Rebranding

  Our in-house, knock-your-socks-off-with-the-delicacies-they-produce bakery became more prestigious over time with new equipment and new recipes. Consequently, the bakery needed a logo that better reflected its newfound glory. Multiple designers contributed sketches and iterations, and we investigated a wide variety of options for this logo. We’re very happy to land where we did-- with a classy, simple logo that includes a “smiling” croissant inviting the campus community to experience the joy Clark Bakery brings. And if you haven’t had one of our hand-rolled croissants, made with authentic French butter, you’re missing out!    ...

Campus Dining Guides

  Our 2021 Meal Plan Guide is an extension of our website Meal Plan information, all in a print-friendly version, trimmed down for quick reference. Our purpose for creating a Meal Plan Guide was to inform students and prospective students of the options they have while also directing them to our website for more information.  The original images used in this piece are focused on our fresh, plant-focused ingredients and meals.    [eltd_button size="" type="solid" text="View 2021 Guide" custom_class="eltd-btn" icon_pack="font_awesome" fa_icon="" link="https://dining.unt.edu/wp-content/uploads/2021/06/MPG-and-insert-web.pdf" target="_self" color="" hover_color="#ffffff" background_color="#00853e" hover_background_color="#24412b" border_color="" hover_border_color="" font_size="" font_weight="" margin=""] [eltd_button size="" type="solid" text="View 2022 Guide" custom_class="eltd-btn" icon_pack="font_awesome" fa_icon="" link="https://dining.unt.edu/wp-content/uploads/2022/05/UNT_StudentMealPlans_22-23.pdf" target="_self" color="" hover_color="#ffffff" background_color="#00853e" hover_background_color="#24412b" border_color="" hover_border_color="" font_size="" font_weight=""...

Verde Everyday Branding

  At one point we had a number of in-house, pre-packaged product brands. To simplify things for the customer and for marketing purposes, we consolidated three of our brands into a new brand, named Verde Everyday. We went through round after round of logo development, investigating various styles, and multiple designers on our team contributed to the process. We landed on a tasteful collection of illustrated food and typography that feels modern but has traces of a vintage vibe. It’s all contained in a circle, which makes the logo easy to apply on pretty much any background or surface.     ...

About the Food Rebranding

The project was focused on creating a new logo for an established brand, and all designers were tasked to contribute their ideas and input. After many rounds and pitches, the concept that stood out was our frying pan flipping veggies mid-air. This concept communicates our artisan chefs brimming with skill and creativity, as well as our plant-based values and focus on fresh ingredients. The typefaces pair a contemporary sans serif with a classic and time-tested serif, both of which are now an established part of our brand from web to packaging and print. The final piece to complete the new branding was color, inspired from the rainbow...

UNT DIning Services homepage

New WordPress Website

  Our new website is greatly inspired by our It’s About the Food logo, and fully reflects the aesthetic of our It’s About the Food brand. Using bright colors inspired by the rainbow chard grown at Mean Green Acres, tasteful negative space, and photography taken right here on campus by our own UNT students and staff, our new Wordpress website reaches a level of user interface and experience to match the contemporary department that we have become. Both full- and part-time employees regularly edit, upgrade and grow the website to make sure it accurately reflects our department and is increasingly effective in reaching people.    ...

Eagle Landing Branding

  After the Eagle Landing construction project started, we knew this Dining Hall was going to be phenomenal. And as such, it needed phenomenal branding. We took our time developing the logo and ended with this simple and elegant mark. It's a vertical mark, hinting at the two-story building, and the “E” itself resembles a ground floor, second floor and roof. The facility is state-of-the-art yet has a simple, elevated look to it. Tucking the “L” into the “E” on the logo resembles that fact—that there's more than might first meet your eye.    ...

Lucky Break logo

Lucky Break Branding

  Dining Services ran a successful House Fresh popcorn line for years, and for simplicity’s sake, that brand, along with a number of new products, was rolled into a new brand called Lucky Break. The logo for Lucky Break was based on Lucky, the university’s albino squirrel and unofficial mascot, famous for bringing students luck if they spot him on campus. Since the brand is aimed toward students, we hope the snacks will bring them as much joy eating as they would have spotting Lucky on campus.   Each label was created to represent the individual packaged snack in a fun way. Illustrations of the snack inside the package are...

Juneteenth Celebration

  As Juneteenth is a memorable event in United States and Texas history, we aimed to remember and celebrate it with classic food in one of our most visited Dining Halls, Bruceteria. To help educate students on the importance of Juneteenth, we created eight banners with facts about the holiday's history. The banners, posters and menu were all created in the same modern Texan aesthetic.     [eltd_button size="" type="solid" text="View Banners" custom_class="eltd-btn" icon_pack="font_awesome" fa_icon="" link="https://dining.unt.edu/wp-content/uploads/2022/01/Juneteenth-Banners.pdf" target="_self" color="" hover_color="#ffffff" background_color="#00853e" hover_background_color="#24412b" border_color="" hover_border_color="" font_size="" font_weight="" margin=""]      ...

Pho from the Campus Chat Food Court

Campus Chat Food Court

Union second floor (across from the Information Desk)   Union Circle Fresh Salads & Sandwiches (NEW!) Garden-fresh salads and fruit, plant-based proteins and naturally gluten-friendly options. UNT-themed panini sandwiches with layers of flavorful ingredients on Clark Bakery bread. Complete your meal with chips and one of our signature soups.    Clark Bakery (NEW!) Baked on campus for ultimate freshness, our delicious, warm baked goods come right out of our ovens and to the bake shop. Stop by for some fresh donuts, muffins, bagels, croissants and more, while they last!   Flattop Grill  Enjoy hot-off-the grill, made-to-order burgers, chicken sandwiches, fries and other specialty grilled delights. We use fresh ground beef and buns made right here on campus. Be sure to check out the Daily Specials!    Mia's Pizza  Artisan pizza, lasagna and more fired in a wood-burning oven. Our pizzas are lovingly made...